A new campaign has been launched with the aim of getting more people in the UK to learn German. ‘Think German’ will promote German-themed cultural events and conferences across the country, as well as provide plenty of resources for German learners at all levels. It is thought up to 120 million people speak German worldwide and it is the language currently most sought after by British employers, behind French but there is still a declining number of students taking the subject at GCSE and the campaign hopes to reverse this trend.